Privacy Policy

Who we are

Our website address is: https://www.tenacioustapes.com.au. Schaffer & Co (Victoria) Pty Ltd trading as Tenacious Tapes ABN 29 004 309 004 57 Jamieson Way, Dandenong South VIC 3175 Australia Email: customerservice@tenacioustapes.com.au | Phone: +61 (0)3 9580 5573

Our commitment to privacy

Schaffer & Co (Victoria) Pty Ltd trading as Tenacious Tapes is committed to protecting your privacy and manages personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our website, you consent to the handling of your data as described below.

Kinds of personal information we collect and hold

Depending on how you interact with us, we may collect and hold the following kinds of personal information:

• Identity and contact information: name, email address, phone number, company name, and postal address.
• Website usage data: IP address (anonymised where applicable), browser type, device information, pages visited, referral sources, session recordings (excluding sensitive data such as passwords and payment information), and general geographic location.
• Marketing data: email address, name, company name, phone number (if provided), IP address, subscription date, and email engagement metrics.
• Inquiry and correspondence data: any personal information you include when you contact us about our products or services.
• Account data: usernames, passwords (encrypted), and profile information for registered users.

We do not collect sensitive information (as defined under the Privacy Act) through our website. We do not process online orders or payments through this website.

How we collect personal information

We collect personal information in the following ways:

• Directly from you: when you submit a product inquiry, subscribe to our mailing list, register an account, leave a comment, or otherwise correspond with us.
• Automatically via our website: through cookies, analytics tools, and tracking technologies as described in the sections below.
• From third parties: in limited circumstances, we may receive personal information from our service providers (e.g., analytics or marketing platforms) as part of the services they provide to us.

Purposes of collection, use, and disclosure

We collect, hold, use, and disclose personal information for the following purposes:

• To respond to your inquiries about our products and services.
• To provide and maintain the functionality of our website, including secure logins and session management.
• To analyse website usage and improve the user experience.
• To send marketing communications to subscribers (with consent).
• To comply with applicable laws, regulations, and legal processes.

Cookies and tracking technologies

We use cookies to enhance your browsing experience, provide secure logins, and analyse site traffic. A cookie is a small file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or device.

• Technical/Functional cookies: These ensure parts of the website work properly and that user preferences remain known (e.g., keeping items in your shopping cart, “Remember Me” logins, and editor caching). We may place these cookies without your explicit consent as they are necessary for the website to function.
• Analytical cookies: We use analytical cookies to optimise the website experience and gain insights into aggregated website usage.

Managing & deleting cookies

You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed, or change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser. Please note that our website may not work properly if all functional cookies are disabled.

Analytics, marketing, and third-party services

Google Analytics

We use Google Analytics to collect information about website usage, including anonymised IP addresses, device and browser information, pages visited, referral sources, and general geographic location. This data is processed on servers located in the United States. Google’s privacy policy | Opt-out tool

Hotjar

We use Hotjar to understand user behaviour through cookies and tracking technologies, including mouse movements, clicks, scrolling, pages visited, device information, and session recordings (excluding sensitive data such as passwords and payment information). Data is processed on servers located in the European Union (Ireland) and may also be processed in the United States. Hotjar’s privacy policy | Opt-out

Email marketing (Benchmark Email)

When you subscribe to our mailing list, we collect your email address, name, company name, phone number (if provided), IP address, and subscription date. We use Benchmark Email to manage our mailing list and send marketing communications. Benchmark Email uses cookies to track website pages visited, send automated emails based on activity, and personalise content. Data is processed on servers located in the United States. Benchmark Email’s privacy policy. You can unsubscribe at any time via the link in our emails or by contacting us directly.

Embedded content (YouTube, fonts, maps)

Articles may include embedded content (videos, images, articles, etc.) from other websites. This content behaves as if you visited the other website, which may collect data about you, use targeted cookies, and monitor your interaction with the embedded content.

Product catalogue (WooCommerce)

Our website uses WooCommerce to display our product catalogue. We do not process online orders or payments through this website. WooCommerce may use cookies to remember product viewing preferences, maintain your session, and track viewed products. If you contact us about products, we may collect the information you provide (name, email, phone, message) to respond to your inquiry.

Disclosure of personal information

We may disclose your personal information to the following types of recipients:

• Service providers (hosting, IT support, email services).
• Analytics providers (Google Analytics, Hotjar).
• Email marketing services (Benchmark Email).
• As required by law, court order, or government regulation.

If you request a password reset, your IP address will be included in the reset email.

Overseas disclosure of personal information

We are likely to disclose personal information to overseas recipients through our use of third-party service providers. The countries in which these recipients are likely to be located include:

• United States: Google (Analytics), Hotjar, Benchmark Email, and our website hosting provider.
• European Union (Ireland): Hotjar.

Where we disclose personal information to overseas recipients, we take reasonable steps to ensure those recipients handle your information in accordance with the Australian Privacy Principles.

Data retention

• Comments and their metadata are retained indefinitely.
• Registered users’ profile information is stored until account deletion is requested.
• Mailing list subscriber information is retained until you unsubscribe or request deletion.
• We retain data required for administrative, legal, or security purposes for as long as necessary.

When personal information is no longer needed for any purpose for which it may be used or disclosed under the APPs, we will take reasonable steps to destroy or de-identify the information.

Data security

We take reasonable steps, including appropriate technical and organisational measures, to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification, or disclosure. These measures include password-protected systems, secure hosting environments, and restricted access to personal information on a need-to-know basis.

Data breach notification

In the event of an eligible data breach that is likely to result in serious harm to any individual whose personal information is involved, we will notify the affected individuals and the Office of the Australian Information Commissioner (OAIC) as soon as practicable, in accordance with Part IIIC of the Privacy Act 1988 (the Notifiable Data Breaches scheme).

Anonymity and pseudonymity

Where it is lawful and practicable, you have the option of not identifying yourself, or of using a pseudonym, when dealing with us. For example, you may browse our website and product catalogue without providing any personal information. However, if you wish to make an inquiry or subscribe to our mailing list, we will need to collect certain personal information to respond to you or provide the service.

Access to and correction of your personal information

You have the right to:

• Request access to the personal information we hold about you.
• Request correction of any personal information that is inaccurate, out of date, incomplete, irrelevant, or misleading.
• Request an exported file of your personal data in a commonly used format.
• Request erasure of your personal data, subject to any legal obligations we have to retain certain information.

We will respond to access and correction requests within 30 days. If we refuse a request, we will provide you with written reasons and inform you of your right to complain. To make a request, please contact us using the details below.

How to make a privacy complaint

If you believe we have breached the Australian Privacy Principles or handled your personal information inappropriately, you may lodge a complaint with us. To do so:

1. Contact us using the details below, clearly describing your complaint and the outcome you are seeking.
2. We will acknowledge your complaint within 7 business days and investigate it promptly.
3. We will provide a written response within 30 days of receiving your complaint, outlining our findings and any steps we will take.
4. If you are not satisfied with our response, or if we do not respond within 30 days, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
   Website: www.oaic.gov.au/privacy/privacy-complaints
   Phone: 1300 363 992
   Post: GPO Box 5218, Sydney NSW 2001

Contact us

If you have any questions about this Privacy Policy, wish to exercise your rights, or would like to make a complaint, please contact us:

Email: customerservice@tenacioustapes.com.au
Address: 57 Jamieson Way, Dandenong South VIC 3175 Australia
Phone: +61 (0)3 9580 5573

This Privacy & Cookie Policy was last updated on April 7, 2026.